Gaya APA

Kotabe, M., Helsen, K. (2008). Global marketing management (4). Hoboken, NJ: John Wiley & Sons, Inc.

Gaya MLA

Kotabe, Masaaki., Helsen, Kristiaan. "Global marketing management". 4 Hoboken, NJ: John Wiley & Sons, Inc, 2008. Text.